BEYOND MEAT JERKY
Client: Beyond Meat
We helped Beyond Meat launch their newest offering, BEYOND MEAT JERKY, their first foray into the snack/ready-to-eat market. We had to dethrone traditional jerky which has a special, nostalgic place in our hearts. But like JNCOs, frosted tips, and Smash Mouth, they’ve had their time and place. We’ve grown. Now it’s time to eat like it. That’s why we wrote these OLVs around the idea that
WE’VE EVOLVED. SO SHOULD OUR SNACKS.
Director : Harold Einstein